admin
09-14-2003, 07:34 PM
Two vodka giants are battling in court over which product is superior. Different tasting tests have given conflicting results.
"At issue are ads for Grey Goose that report the results of a 1998 taste test by the Beverage Testing Institute, an independent testing and review organization.
In the test of 32 vodkas, Grey Goose scored a 96, while Polish-made Belvedere scored a 74. Grey Goose is using those results in ads that proclaim it the best-tasting vodka in the world.
However, in four subsequent taste tests by the same organization, Belvedere fared much better, posting scores of 90, 91, 92 and 92. Therefore, Belvedere claims, the Grey Goose ads that mention Belvedere's poor 1998 score mislead consumers about Belvedere's quality."
The producers real problem will not be the courts but the federal regulators. If the FTC becomes involved, it is likely that both firms will be losers.
Read article
Sept 10
Minneapolis Star Tribune
"At issue are ads for Grey Goose that report the results of a 1998 taste test by the Beverage Testing Institute, an independent testing and review organization.
In the test of 32 vodkas, Grey Goose scored a 96, while Polish-made Belvedere scored a 74. Grey Goose is using those results in ads that proclaim it the best-tasting vodka in the world.
However, in four subsequent taste tests by the same organization, Belvedere fared much better, posting scores of 90, 91, 92 and 92. Therefore, Belvedere claims, the Grey Goose ads that mention Belvedere's poor 1998 score mislead consumers about Belvedere's quality."
The producers real problem will not be the courts but the federal regulators. If the FTC becomes involved, it is likely that both firms will be losers.
Read article
Sept 10
Minneapolis Star Tribune