Amazon and Viacom announced Wednesday that they had entered into a rights agreement that will bring content from MTC, Nickolodeon, Comedy Central, TV Land and VH1 into Amazon’s streaming video catalog. The deal, announced Wednesday by Amazon, will add about 2,000 titles to its Instant Video service and put more pressure on streaming services such as Netflix, especially in light of an announcement earlier in the week from Verizon and Redbox that they will launch an initiative of their own.

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