Former FTC commissioner takes parting shot at ad tech industry as she exits agency
From: MarketingDIVE
Dive Brief:
- After six years at the Federal Trade Commission (FTC), now-former FTC Commissioner Julie Brill has left her post in the government for private legal practice, and looking back on her tenure had some tough assessments about the digital ad industry.
- She told Ad Age that the collapse of Do No Track has led to today’s ad blocking issue, and that self-regulation by the ad industry isn’t working.
- Multiple studies have uncovered different levels of penetration ad block use. The Wall Street Journal reports the most recent figures from comScore show about 10% of all U.S. desktop users are using ad block software. The data was compiled from a panel of around one million U.S. desktop users.
Dive Insight:
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