Editor’s Note: The story below states that the Center for Digital Democracy, an NGO, has filed a complaint this week with the FTC regarding the do-not-track mechanism discussed in the article.
From: USAToday
Privacy and consumer advocates are lambasting the online advertising industry’s version of a do-not-track mechanism, slated to take worldwide effect today.
Today is the deadline for members of the Interactive Advertising Bureau to embrace use of a turquoise triangle with a lowercase letter “i” at its center, referred to as the Advertising Option Icon.