From: GoBankingRates.com
By Tim Chen
The unbanked are finally getting noticed: From Walmart and Target, to check cashing services and pawn shops, NetSpend and Green Dot to American Express, banks and non-banks alike are scrambling to attract these low-risk, highly lucrative potential customers. Even as rising checking account fees drive some out of the traditional banking system altogether, alternative financial services providers clamor for those that banks reject.
For banks, a perfect storm of low interest rates, cautious lending and regulatory changes rubbed most of the luster off of checking accounts. Usually, a bank can defray the cost of a checking account — estimated at more than $200 a year — by lending out the deposited funds and earning revenue off the interest spread.