U.S. to roll back ‘lost pleasure’ approach on health rules

From: Reuters via WTAQ 97.5FM 1360AM

By Sharon Begley and Toni Clarke

(Reuters) – The U.S. government is preparing to roll back a widely criticized approach to public health, in which the “lost pleasure” people might suffer if they quit smoking or chose to eat healthier foods was used to reduce the projected benefits of new regulations, government officials told Reuters.

Economists at the U.S. Food and Drug Administration incorporated lost-pleasure calculations last year in analyzing proposed rules for e-cigarettes and the posting of calorie counts on restaurant menus. The agency said the analysis provided a more accurate picture of the estimated benefits of a regulation.

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