Marketers’ Guide To The New Regulated World Of E-Cig Advertising
From: Media Post
by Albert Luk, , Columnist
They say regulation is always a step behind the money. Approximately 10 years after the commercialization of e-cigarettes, the U.S. Food and Drug Administration (FDA) announced new regulations on the $3.5 billion industry.
The centerpiece of the regulations is to regulate the e-cigarettes, vaporizers, e-pipes and other electronic nicotine delivery systems similar to the way cigarettes are regulated. Mainly, FDA approval shall soon be required to sell, manufacture, import or distribute e-cigs. E-cig manufacturers will have until 2018 to sell their products while they submit to FDA approval. Manufacturers will have one additional year to continue to sell while the FDA reviews their application to ensure that the e-cigs meet the FDA’s requirements to sell to the public.
