An Alternative Approach to Tobacco Control?
From: Vaping Post
Philip Morris International, the world’s second largest tobacco company is paying brand ambassadors £50 for successfully converting smokers into non-smokers.
Last year PMI made headlines when Andre Calantzopoulos, the company’s CEO said that he would like “to work with governments towards the “phase-out” of conventional cigarettes”. Additionally Peter Nixon, the Managing Director for UK and Ireland had said, “We want to move towards a smoke-free future and a lot of that is incentivising people to move across from cigarettes to something that is less harmful.”
