Tobacco is Dead. Long Live the Cigarette. How IQOS Conquers the World
From: Vaping Daily
The famous non-combustible IQOS e-cig by Philip Morris that heats up ground tobacco instead of burning it is now available in 25 countries. Previously tested in Japan, this product has led nearly 72% of Japanese smokers to quit smoking entirely in favor of the IQOS. That’s against nearly 7% of ex-smokers turning to vaping electronic cigarettes with nicotine e-liquids.
Notably, at the recent Consumer Analyst Conference Group of New York, Andre Calantzopoulos, CEO of Philip Morris International, stated the intention of PMI to convince all adult smokers switching to reduced-risk products (RRP) ASAP. The electronic heating of tobacco conception follows the trend of anti-smoking movement that tends to reshape the whole smoky business.
