Plain Packaging Doesn’t Deter French Smokers

From: NACS | The Association for Convenience and Retailing

New figures show an increase in the number of smokers despite efforts by the French government to stamp out smoking.

PARIS – Despite the government’s attempts to snuff out smoking, the French are still lighting up in large numbers, The Local reports. This January, France barred branded cigarettes, moving to plain packaging. However, more cigarettes have been bought compared to a year ago, according to the French Customs Office.

For example, in March, French residents snapped up 4 million cigarette packs—a more than 4% hike over the same period in 2016. During the first four months of 2017, more than 1% more tobacco products were shipped into France than a year ago.

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