Editor’s Note: The study, “Placing Antismoking Graphic Warning Posters at Retail Point-of-Sale Locations Increases Some Adolescents’ Susceptibility to Future Smoking” is available here.
From: Rand Review | Research Briefly | May-June 2018
Adolescents and Anti-Tobacco Posters Teenagers at high risk for smoking were more likely to say they would try a cigarette after seeing a gruesome picture of a tobacco-diseased mouth.
The finding, from a unique RAND experiment, calls into question a tactic often suggested as a way to counter Big Tobacco where it matters most, at the checkout stand.