From: Imperial Tobacco Group
Our Spanish business is backing a major awareness campaign in Andalucía to tackle the growing problem of illicit tobacco.
The Stop Contrabando de Tabaco initiative is led by the Mesa del Tabaco industry body in Spain with support from Altadis.
The four-week campaign makes use of impactful advertising on local TV, radio and newspapers as well as posters, billboards and wristbands.
Andalucía was chosen as it has illicit tobacco consumption rates as high as 40 per cent in some parts of the region.
