From: Intellectual Property Watch
The Brussels-based World Customs Organization has updated its online tool for field customs officers to communicate in real time with rights holders on counterfeiting of their brands. The WCO announced its partnership with another company providing authentication and traceability technologies, bringing over 30 additional top brands on board.
The WCO announced that the network Certilogo is now connected to the WCO IPM system. The IPM system, launched in 2013, allows “mobile capability and the possibility to interface IPM with partner companies (such as Certilogo) that already provide authentication and/or traceability solutions,” according to the WCO.
“Using a mobile device,” WCO said, “field Customs officers can instantly verify a product’s authenticity simply by scanning the barcode or any track and trace solution and IPM will automatically launch the authentication application.”
