Editor’s Note: The following is translate into English via Google. For the original, see La ingeniosa mercadotecnia de los nombres en cigarros pirata.
From: El Bable
Benjamin Arredondo
This is not new, as it had previously commented , in 2011 when I realized that more and more foreign brands appeared on packs of cigarettes lying on the street, then gave the underground near the municipal market stalls that sell in the time at ten dollars each pack of 20 cigarettes. Four years have passed, there have been many complaints have been placed ads warning of the illegality of these products and the damages that lead to consume and more to disappear, supply has grown more and more. Before they were mainly from China and Paraguay, there are now India, Indonesia, Canada and … is clear, also from Mexico.
I draw much attention Hindu marketing has launched the most evocative names that are far from the “smoking pleasure” and what have searched the term and deepest feelings that may be in some sectors of the Mexican population. You have to notice something: bar codes, decorated in the manner of using them, for they have no sense. Mexico, for example, has assigned the 750 prefix, you can see it on all products. India is the 890, and here in packs 123. Curious appears do not you think? See what I have lately found:
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I consider this a real gem: the Malverde. They also include the legend: “grant me this favor and fill my soul with joy.” The wording seems the same to that of the Juditas and yes indeed produces the same factory, the GPI.
