Consumer Confusion Over Cigarette Packaging Changes, What Does it Mean for Plain Packaging Proposals?

Editor’s Note: Even minimal changes in cigarette packaging result in substantial consumer confusion and concern, as illustrated by the video below. What does this confusion mean for the efficacy of plain packaging regulatory proposals? Would the confusion created by packaging changes create new opportunities for criminal organizations to sell illegally-made products? Would consumers favor illegally-made cigarettes in familiar packaging over legally-made products in new, government-mandated packaging?