Editor’s Note: For more information on how counterproductive tobacco taxes are only part of a broader regulatory campaign based on socioeconomic status, see Weaponizing Poverty.
From: Campaign US
by Simon Gwynn
In plain view: food-and-drink sector is ‘next in line for extreme regulations’, according to Japan Tobacco International campaign
The soon-to-be unbranded tobacco industry is warning that others could suffer a similar fate.
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But with other countries now considering following suit, the tobacco industry is not sitting back. Japan Tobacco International, owner of Benson & Hedges, Silk Cut and Hamlet, claims that it wants to ensure the spread of regulation is not just Big Tobacco’s problem with a business-facing PR campaign that was launched in March at The International Food & Drink Event trade show in London.
“The future of brands” makes the case that the creep of regulation won’t stop at fag packets: if brands don’t stand up and act, then alcohol, soft drinks and confectionery could be next.
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