From: The Malaysian Reserve
Philip Morris looks to smokeless cigarettes to revive fortunes
Company has invested RM13b in its proprietary smoke-free technology
By MARK RAO
Tobacco company Philip Morris International (PMI) plans to introduce smokeless cigarettes to the Malaysian market as a defence against smuggled cigarettes and legislation that have decimated earnings.
Philip Morris, which has invested US$3 billion (RM12.9 billion) in its proprietary smoke-free technology, the company plans to make Malaysia its next market for the cigarette alternative.
