Tobacco Firms Fume Over New EU Salvo In Cigarette Smuggling War

From: European Supermarket Magazine

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Track And Trace

“The proposed track-and-trace system has a potential to achieve multi-billion-euro benefits for society, while its costs are very moderate and will be mainly borne by the sector,” said Anca Paduraru, health-policy spokeswoman at the commission, the 28-nation EU’s regulatory arm.

The system will require electronic codes to be affixed to every cigarette pack sold in the EU. Tobacco companies already code cartons and cases as part of agreements with the bloc’s anti-fraud office, using the current coding standard in Europe followed by industries in general.

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