From: NACS Online | The Association for Convenience & Fuel Retailing
Plain Packaging Threatens Beverage Industry
Potential financial impact of plain packaging regulations puts beverage brands globally at risk.
UNITED KINGDOM – Businesses stand to lose nearly $300 billion in value if plain packaging regulations are extended to the beverage industry, according to Brand Finance.
Following the introduction of plain packaging for tobacco products in some countries and calls to extend the legislation to other sectors, Brand Finance analyzed the potential financial impact of such a policy on food and beverage brands in four categories: alcohol, confectionery, savory snacks and sugary drinks.
