From: Euractiv
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Illicit cut tobacco, also called “chop-chop” or “bulk tobacco”, is a type of tobacco that is cut or shredded, usually sold in pouches or bags and smoked in handcrafted cigarettes (Roll-your-own or Make-your-own). This product is typically priced by weight and packed in unbranded bags. It is sold as loose or cut/shredded tobacco leaf outside legitimate sale channels.
According to studies, the scale of the illicit cut tobacco problem in Europe is significant and assessed as causing €1 billion in lost revenue across 15 European markets.