From: InformationWeek | Government
Marketers are after every scrap of customer data they can get, in hopes of increasing their company’s sales. Do you know they may be putting you at risk in the process? In the last of our three-part series on cyberwar, learn what IT needs to know about potential security threats rising from companies’ marketing habits.
The hottest ticket in business today is big data. Data-driven decision making is all the rage, and rightfully so, in all business departments. Arguably, marketing is at its most keen and aggressive in collecting data, specifically customer data, in order to develop more personalized and highly targeted ads, pricing, and loss-leader offers. Unfortunately, gathering and storing so much personal data can put other organizations at risk.
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Will the recent epidemic of data breaches, combined with a shift in legal responsibility from banks to retailers on customer banking information, change corporate practices? So far, most of the focus is on securing transactional data, specifically customer bank card data, and not on securing the details about the actual customer. The result is that customer data is easy pickings, even for hackers using unsophisticated tactics. For more sophisticated hackers, this is a bonanza of details prime for use in other, bigger, more lucrative breaches.
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