From: Bloomberg/BNA
By Lydia Beyoud
Feb. 16 — The Federal Communications Commission’s forthcoming set-top box proposal, dubbed the #unlockthebox campaign on Twitter, is about far more than simply giving consumers to ability ditch devices rented from their cable or satellite provider.
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“Everyone knows these days metadata and consumer behavior is a big part of where the gold is in the digital commercial industries,” Liggins said. Under the FCC’s proposal, companies like Google could gain a treasure trove of new, valuable user data to monetize, particularly when combined with users’ online data, he said. That access could also change how certain content, particularly content intended for minority or niche audiences, is valued by advertisers, he said.
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