From: AdExchanger
by Jayson Dubin, founder and CEO at Playwire.
The explosive growth of mobile and over-the-top (OTT) services has drastically altered the media landscape and, perhaps most significantly, the ways in which people consume video content.
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Regulation around advertising to kids is nothing new. Television advertising for children has been strictly controlled for the better part of 50 years. However, online marketing and advertising to children does introduce some new challenges, largely because Internet advertising is always changing.
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