From: Becker’s Health IT & CIO Report
by Julie Spitzer
Amazon recently purchased online pharmacy startup PillPack, giving the e-commerce giant access to information about people’s health conditions and sparking privacy concerns, The Wall Street Journal reports.
Amazon already collects its customers’ personal data by analyzing their purchasing behaviors — a practice that is legal among marketers. As it looks to mine data on its PillPack customers, Amazon will face tougher regulations. Laws like HIPAA ensure medical information is collected and stored in a highly secure manner, and gives patients the rights to their own health data. Its a federal regulation much stricter than Amazon is accustomed to.
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