Editor’s Note: The Federal Reserve survey and report, “Consumers andMobile Financial Services 2013” is attached here. Below is a short excerpt.
From: Federal Reserve
One of the main reservations consumers have with adopting mobile banking and mobile payment technologies is concern about the security of the technology. Consumers’ perceptions of the security of various mobile banking methods for protecting personal financial information have changed over the past year. But even as adoption of mobile banking has increased, consumers are now more likely to believe the technology to be “very unsafe” or report that they “don’t know” whether it is safe.
Today, the consumer thinks only about his own benefit. Tell me when does the seller start thinking about his benefits? I believe that with the connection of NFC payments, it is also worth thinking about the possibility of connecting cash discounting functions, which allows you to get rid of paying fees for card processing. It will be convenient and fair enough.