From: Forbes
With all of the recent corporate hacking scandals, Forbes Insights decided to take a look at the most influential brands and individuals currently involved in cyber security conversations. We noticed a few interesting themes from evaluating influencer data (see infographic below):
Cyber attacks on banks account for only 2% of the conversations around cyber attacks in general. This stems from the fact that people feel much more threatened, vulnerable and exposed when their personal data connected to their social networks is compromised as opposed to when their personal finances are breached. One is a very public occurrence and potentially embarrassing occurrence, while the other is more private and protected.
Policy makers from the U.S. and China comprise the majority of the top 15 most influential individuals on the topic of cyber attacks. The public debate has primarily revolved around the notion of cyber warfare between the two countries. However, the prosecution of high profile hackers (like Aaron Swartz) has raised questions about where intent on the part of the hackers fit in the conversation.
Google joins cyber security companies as the most influential companies leading conversations around combating hackers. Google is the only tech giant among the companies influencing the conversations around how to combat hackers. Other tech companies, like Facebook and Twitter, could follow Google’s example and get involved in the conversations around how to combat hacking rather than be viewed as mere high profile victims.
The research data and Infographic below provided exclusively to Forbes Insights from Appinions, the influncer marketing platform, provides an at-a-glance overview of the influencers and conversations around Cyber Security over the past month.
Hacking and Cyber Security Themes and Influencers
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