From: The Washington Post/Capital Business
Companies are gathering an increasing amount of information about their customers, storing that data for longer periods and analyzing it to glean greater insight about their clientele. But the rise in big data analytics comes at a time when those companies face a higher risk of cyber breaches from hackers looking to access that same information.
That troubling pair of trends has prompted industry groups, corporate heavyweights and lawmakers to weigh what security practices should be put in place to better protect consumers’ information, such as names and credit card numbers, as well as the projections companies make about their consumers based on that information.
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