The Union of Two Giants:  A Win-Win for Consumers of OTC Hearing Aids

Consumer Affairs reports:

“The world’s most powerful retailer—prompted by Consumer Affairs’ reporting—says it is stepping up to make sure that consumers who purchase over-the-counter (OTC) hearing aids can be confident they’re buying a product that actually overcomes their hearing loss.

The Center for Regulatory Effectiveness (CRE) has a long history in the OTC hearing aid rule. Central to CRE concerns was the need for a stringent enforcement program. Discussions with relevant regulatory agencies demonstrated that the federal agencies simply did not have sufficient resources to address the issue. The Consumer Affairs/Amazon Initiative should be reinforced by federal regulators.