Keep It Concrete, Ad Groups Urge FTC
November 17th, 2017
From: Lexology
Richard P. Lawson | Manatt Phelps & Phillips LLP
In new comments filed in advance of a workshop on “informational injury,” a coalition of advertising groups encouraged the Federal Trade Commission to take action in cases involving privacy or data security issues only when consumers have suffered concrete injuries.
“A concrete injury standard creates predictability for businesses and consumers while also protecting consumers who have legitimate claims of injury,” the American Advertising Federation, the American Association of Advertising Agencies, the Association of National Advertisers, the Data & Marketing Association, the Interactive Advertising Bureau and the Network Advertising Initiative wrote.
Scheduled for December 12, the workshop will consider the different types of injury to consumers and businesses from privacy and data security incidents; explore frameworks for how to quantitatively measure such injuries and estimate the risk of their occurrence; and seek a better understanding of how consumers and businesses weigh these injuries and risks when evaluating the tradeoffs to sharing, collecting, storing and using information.
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