How new rules could kill the vaping boom

From: Fortune

by 

If proposed FDA rules are finalized, as expected, most vaping shops will not survive, many say.

When Randy Freer was trying to quit smoking, he wanted to try vaping — battery-operated devices that deliver nicotine by vaporizing liquids. (Some ex-smokers find the combo of the flavors and the ability to dial down the nicotine helps them quit.) But Freer found he couldn’t keep a supply of the vaporizers he liked — they were always out of stock.

So being the entrepreneurial type, he created his own e-liquids to vape. In 2012, he launched P.O.E.T. (Pursuit of Excellent Taste), a small business based in Seal Beach, California, that sells e-liquids. Three years later, he says his company sells to some 130 stores internationally as well as online, and has $500,000 in annual sales.

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