Reynolds’ latest heat-not-burn cigarette could get test market by year’s end after FDA move

From: Winston-Salem Journal


Eclipse was Reynolds’ first national attempt at the heat-not-burn tobacco category. It is currently available in limited supply at wholesale and retailer request.

FDA spokesman Michael Felberbaum said Reynolds received market authorization for Eclipse and Eclipse Menthol. “The order letters and summary reviews, which include the scientific basis for the action, will be posted on (Center for Tobacco Products’) website as they become available,” he said.

Eclipse was Reynolds’ first national attempt at the heat-not-burn category, developed in the 1990s and in distribution from 2003 to 2007. BAT is using the brand name Neocore for global purposes.

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