From: FDA
We need a strong application review process that ensures new tobacco products meet the FDA’s regulatory standards, for example, whether the marketing of the product is appropriate for the protection of the health of the overall population. The review process is a critical part of our mission to reduce tobacco-related disease and death. To achieve these goals, we also need a regulatory process to ensure that these same products, including e-cigarette products, are kept out of the hands of youth. No child should be using any tobacco product. We’ll take many additional actions in the coming months to address the youth use of tobacco products and e-cigarettes in particular. We’ll continue to use all the tools at our disposal to ensure our comprehensive plan on tobacco and nicotine regulation meets its public health objectives.