Source: Solutions Review


If you are responsible for your organization’s marketing or customer contact data – and you do business with clients in Europe – than you are no doubt familiar by now with the European Union’s General Protection Data Regulation, or GDPR. It takes effect in May 2018, with the force of law and potentially stiff financial penalties behind it.

GDPR is more than a set of rules to follow: it is an all-encompassing approach to consumer privacy and data security that will become a benchmark for how we treat personal data in the future. Here, I would like to look at Article 5 of GDPR – the part that addresses how you handle your contact data – and discuss how you can use a data quality approach that involves both tools and processes as part of your compliance efforts.


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