OMB Seeks to Increase Citizen Use of E-Gov
OMB is seeking to increase the awareness – and usage – of the e-government initiatives currently in place in many federal agencies. As one example of agency 'marketing,' IRS recently sent out 60 million postcards to people it thought might use its new 'Free File.' Now, OMB wants to expand this marketing for each of the various e-government initiatives.

“Merely building federal e-government initiatives is not enough to make citizens use them, and officials are trying to figure out what will, Clay Johnson, deputy director for management at OMB, said today at the FOSE conference in Washington, D.C."

"There will be a different marketing plan for each one of them," Johnson said.”